LED cottage enterprises difficult to survive innovation and development is king
According to LEDinside report notes that in 2012 the Chinese government through a series of policy measures to stimulate domestic demand, LED lighting, LED general lighting market, driven by China starts forecast to 2015, China LED general lighting demand will reach 10 billion U.S. dollars, as the economy continues LED penetration rate of growth and improvement, to 2020 China LED general lighting demand will reach 22 billion U.S. dollars.
Faced with such a huge market demand, LED enterprises mustering the strength to open up the market. But which also has a small part of the companies choose to cut corners: the cottage and imitation. It is understood that in recent years, from the LED light source to the entire LED, LED displays and other applications have appeared in the major brands of counterfeit goods, companies declare busy, busy enhance the security, I feel helpless distress. How easily can the cottage, who engage in R & D?
Cottage enterprises how to survive?
The main rules of survival cottage enterprises is super cheap, should a certain well-known international brands of LED ceiling lamp Price $ 1399, and its appearance is almost identical to the "cottage lights" as long as 325 yuan.
Why cottage prices so low? Because they save a lot in terms of materials, design and after-sales service costs, most notably eliminating the marketing costs, relying on copying other people's appearance and design directly into the market.
Cottage enterprises to transition?
Cohabitation of a market will exist in any case, if the SMEs are in the early stages of development, and that this phase also will experience a period of time in order to improve temper, then the product can respect the original design, and relying on value-added products will be designed to enhance become an important indicator of whether the bigger and stronger.
Some companies money initially weak, in order to reduce risk, may embark on this road cottage, imitation is the beginning of all human learning, it's like we have a child to learn something, probably a lot of things that go plagiarism and then combine their like to do, when we reach a certain level, we need to own things.
Everything has an early stage, when we choose to copy and imitate, maybe just do not have a deeper understanding of things, but we have to admit, choosing from copying and imitation stuff is not viable.
Leo Tolstoy once said, if the result is that we learn nothing will make their own creation, and that life is only in imitation and plagiarism. Obviously, if the enterprise has no way cottage must go his way innovation job.